Founder Led Sales OS
doing their own sales
A system built for Founders to take them from 'we sell to everyone' to a sharp ICP, a clear repeatable value statement and outreach messages that book meetings.
Built after advising 50+ B2B AI startups in 2 years. You bring the product knowledge, the system builds the sales foundations.
Most founders try to sell to everyone
Early sales stalls for the same reasons. The ICP is vague, the pitch describes the product instead of the buyer's problem, and the outreach sounds like everyone else's. Then a senior sales hire gets brought in to fix something that was never defined.
I have seen it across the 50+ B2B AI startups I have advised, and it is almost always fixable in days, not months, once the foundations are written down properly. The OS is that process, packaged so you can run it yourself.
Businesses buy value, not features
Buyers do not pay for what your product does. They pay for what it changes: more revenue, lower cost or less risk. Most founders pitch the feature list because that is what they know best.
The OS teaches you to translate each feature into the value driver a buyer cares about, and to say it in one sentence. That translation is what makes messages get replies and makes a first sales hire able to repeat what works.
Four parts, in order
0. Diagnosis
Score where your sales foundations are today across ICP, value, messaging, process and tooling, so you know what to fix first.
1a. Value Proposition
Write a value statement tied to revenue, cost or risk, using the formula I use with clients, with an AI prompt to pressure test it.
1b. Ideal Customer Profile
Turn the one-sentence ICP into a scored list of real people. Includes the LinkedIn network mining workflow with Claude.
2. Messaging
Build a messaging framework and outreach messages for each buyer in the committee, with prompts that draft and tighten them for you.
Added after launch, free for pre-order buyers (worth another $1,250)
- 3. Sales Playbook
- 4. Routes to Market
- 5. Final Review and First Hire
Lock in the founder offer
$750 for the first 10 founders, normal price $2,500. Going live 15 November 2026.
Four things you can use immediately
- A one-sentence ICP that passes a sharpness check.
- A value statement you can say out loud to a buyer.
- A scored list of the people in your network most likely to buy, or to introduce you.
- A first set of outreach messages, written for each person in the buying committee.
Each section is a video-guided workbook with ready-made AI prompts to speed things up. Work at your own pace. Most sections take an afternoon.
16 years in B2B software sales
I am Xi Weng, a fractional sales leader working with early-stage AI and B2B SaaS companies. I have grown UK and Nordics partner revenue at monday.com from $2m to $65m ARR, built EMEA sales from scratch as the first non-US hire at Fountain, and led client strategy at Captify.
The OS was built after advising 50+ B2B AI startups in 2 years. It is the same foundations work I do in a Revenue Sprint, packaged for founders who want to do it themselves first.
Before you pre-order
Who is the Founder Led Sales OS for?
Early-stage B2B founders, usually pre-seed to Series A, who are still closing their own deals and have not yet hired a sales leader. If you sell to everyone, your messages get few replies or you are about to make a first sales hire, it is built for you.
What does pre-ordering mean?
You pay the intro discount price of $750 today and get full access when the OS goes live on 15 November 2026. The normal price is $2,500. The intro discount is for the first 10 founders only.
What is included at launch on 15 November?
Four parts: Diagnosis, Value Proposition, Ideal Customer Profile and Messaging. Each section is a video-guided workbook with ready-made AI prompts to speed things up, which you run in Claude, ChatGPT or your LLM of choice.
Are the later modules included?
Yes. The Sales Playbook, Routes to Market and First Hire modules are being added after launch, and pre-order buyers get them at no extra cost. They are worth another $1,250.
What do I need to use it?
A basic understanding of the problem your product solves and access to Claude, ChatGPT or your LLM of choice. You do not need a CRM, a sales team or any previous sales training.
Is this a replacement for working with a fractional sales leader?
No. It gets you to a clear ICP, value statement and first messages on your own. If you would rather have it done with you or for you, the Revenue Sprint is the next step, and the OS work carries straight into it.
What if the date slips?
I will email every pre-order buyer before 15 November if the go-live date moves. Pre-orders are collected by email until then.
Get your sales foundations written down
Pre-order the Founder Led Sales OS at the intro discount price of $750 (normal price $2,500), available to the first 10 founders. Going live 15 November 2026.