I'm Xi, a fractional sales leader for early-stage B2B AI and SaaS founders. AI has cut development time by 90%, which means the winners in your category will be decided by who conquers the market first, not just who ships first. I build the GTM foundation, ICP, messaging, sales process, that lets you move at the speed this moment demands.
You closed the first 10 deals on relationships. The next 10 are harder, slower, less predictable. Your time is the bottleneck and the pipeline is unscalable.
Every demo leads with what the product does. Deals stall because nobody in the room can explain what it's actually worth to them.
What's your win rate? Sales cycle? Pipeline coverage? CAC payback? You know roughly, but "roughly" doesn't survive investor diligence.
Your first AE or sales leader needs a system to walk into. Without one, they'll spend three months building it themselves while not selling anything.
Two working sessions on your revenue function, with a written one-page diagnosis in between. You leave knowing what is holding revenue back and the highest-leverage thing to fix first. The £500 is credited toward any engagement if you go on to work with me.
A self-serve, video-guided system for founders who want to do it themselves first. Go from "we sell to everyone" to a sharp ICP, a clear value statement and outreach messages that book meetings. Ready-made AI prompts speed up every step.
For founders with first customers who are still closing most deals themselves. Four to six weeks turning what is already working into a documented, repeatable sales motion. Delivered async around your schedule, with 2 to 3 short calls a week.
For founders who need senior sales leadership against a specific commercial goal, but not a full-time VP. I take ownership of one outcome, agree what done looks like, and run it alongside your team. Three-month minimum, quarterly review, reserved for two clients per quarter.
I've spent the last 15 years building B2B sales teams from $0 ARR to the first $1m and beyond. I've sold the product, hired the AEs, activated real partners, built the pipelines, and sat through the forecasting calls.
Since 2024 I've been doing that work for early-stage AI and SaaS founders as a fractional leader. Project Revenue is the same methodology, condensed — not a long consulting project where you walk away with just a PDF.
Not coaching. Not advice. Real systems and real revenue work, on a fixed price, with a definitive end date.
Book a 30-minute call. We'll talk through where you are, what you need, and which of the three is the right fit. No pitch, no proposal cycle.
Book a call