The Only Three Reasons Any Business Buys Anything
Revenue, cost, or risk. Every credible value proposition sits on one of these three points. Here's how to work out which one you can actually prove.
What I see and hear working fractionally with founders, on sales foundations, ICP, and the mistakes that quietly cost the most.
Revenue, cost, or risk. Every credible value proposition sits on one of these three points. Here's how to work out which one you can actually prove.
Technical skill is table stakes. Here's how to engineer business fluency and time to value into the FDE motion.
The real cost of a premature VP of Sales hire is rarely what it looks like on the offer letter. Here's the maths, and what to fix first.
Field notes from 20 months as a Fractional Revenue Leader, on the moment that repeats itself almost word for word, whichever founder I'm talking to.